Job Description

Job Title: Digital Information SME / Data & Marketing Analytics Expert

Location: Hybrid (Remote Onsite as required)

Duration: 3 Months

Job Summary:

Seeking a Digital Information SME to design and implement data-driven targeting and marketing strategies by integrating digital data with geospatial analytics and machine learning.

Key Responsibilities:

1. Design and implement digital data integration strategies

1. Combine geospatial digital ML data for targeted insights

1. Develop methods to:

1. Identify individuals

1. Segment populations

1. Generate personalized marketing outputs

Build workflows for:

1. Targeting Processing Analysis Marketing output

1. Validate alignment of digital geospatial datasets

1. Support workshops and stakeholder sessions

1. Assist in conference room demo

1. Contribute to final report and roadmap

Required Skills :

1. Strong background in digital marketing analytics / data segmentation

1. Experience with customer profiling / audience targeting

1. Knowledge of data integration & analytics tools

1. Exposure to geospatial data usage in marketing

1. Ability to translate data into actionable marketing strategies

Experience Required:

1. 10 years in digital data / marketing analytics

1. Experience running targeted marketing campaigns using data insights

1. Experience working with government or enterprise clients

Preferred:

1. Experience with geospatial analytics tools (GIS)

1. Background in behavioral data analysis / segmentation models

1. Exposure to machine learning-based targeting

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